Thursday, February 5, 2009

The Media Equation

Comments:

Adam
Patrick


The Media Equation is about trying to relate how we interact with computers and media to how we interact with human beings. So several studies were done to try and prove this, like using computers that were polite or had a voice that had a dominant tone or submissive tone and how people reacted to those kinds of things. And it turned out they reacted similarly to how they would to real things.

I thought this book was very interesting, I can see how some of the things they talked about really happen when we use computers and how media affects us. The way pictures and motion are presented in a movie bring about some of the same emotions we would feel in real life if those things were happening. And ultimately understanding how these things affect us can help us to better design future products. Be it a robot that has manners or a movie that fully immerses you in it's universe.Some of the faults of this work are that the details of the experiments are laid out in the same way over and over again int he book so the start becoming tedious to read, because it's like you already read it before. But overall the book was enjoyable.

3 comments:

Brad said...

You bring up an interesting point that seems to be missing from the book, robots. While interacting with media is one thing, the mistakes being make in computers will probably carry over to robots. I would imagine these mistakes in a robot will be even more pronounced. Imagine ASIMO asking questions like Clippy, that would not be enjoyable. Although, if robots behave like Robin Williams in Bicentennial Man, that would be nice. Great effort needs to be made to move away from Clippy and toward Robin Williams. (This is possible the weirdest sentence I have ever typed.) This effort will require engineers and programmers to better understand computer-human interaction.

Brad said...
This comment has been removed by the author.
J Z said...

You are right about the standard format getting tedious, but it is still a good format. He gives an idea, a hypothesis, an experiment, and then the results. By the end of the book, I was so used to the format that I just assume that the idea first presented would be correct, and it was.